Visualize and narrate your data
Sometimes being awash in data robs you of your common sense, replacing it bits and bytes, but no insight. By using data visualization best practices, we can find real insights in your data. We’ll sort through the clutter and give you a new understanding of your business to help you succeed.
With marketing automation technology, it’s possible to segment your prospects in various ways and engage them like never before. But sometimes it’s hard to know where to start when you have a new platform. Your current technology may need a tune-up or you just need some extra hands and feet to help get things done. Let the Spyglass assist. By analyzing and researching current customers, you can set up campaigns that will hit the right prospects, at the right time, with the right offer.
Hypothesize and test
Businesses contain a lot of received wisdom, too much in fact. Whenever a manager asserts X is true, he never seems to have the data to back him up. The best results come when, instead of resting on assumptions, your business follows the scientific method to hypothesize, test and implement.
Understand web funnels
Online marketing is all about getting your prospects to reach certain goals. Analytics maps those goals to metrics and dimensions that matter. That way, instead of knowing you had 150 form submits today, you’ll know where they came from, what they did before they converted, how likely you are to successfully sell them a product and what they’re value is to your business.
Get web leads through SEM & SEO
The right information architecture matched to the right keywords will eventually get your free, qualified traffic. But why wait? With a limited budget and an analytical mindset, you can buy leads that will bring massive return on investment.